DAMILOLA ODUNUGA
IS a South African born,
Senior interdisciplinary artist studying
graphic design at Principia College. His practice
explores the dialogue between material permanence
and digital ephemerality.
Material Thinking Across Mediums
IN THE MIDDLE OF CHAOS OUR ONLY HOPE
IS BEAUTY
IN THE MIDDLE OF CHAOS
OUR ONLY HOPE IS BEAUTY
Each piece begins where the software stops—at the edge where limitations turn into new textures of thinking. I treat glitches, textures, and constraints not as errors, but as collaborators. Presence is not just something we stand inside—it’s something we construct, pixel by pixel, surface by surface. The work asks: how do we design for bodies that are both physical and digital, grounded and remote?
Remotion
Remotion
2024
2024
Graphic Experimentation
Graphic Experimentation
2024
2024
Bad Film
Bad Film
2024
2024
Capstone Exploration
Capstone Exploration
2024
2024
“Presence is not just something we stand inside—it’s something we construct, pixel by pixel, surface by surface.”
“Presence is not just something we stand inside—it’s something we construct, pixel by pixel, surface by surface.”
“Presence is not just something we stand inside—it’s something we construct, pixel by pixel, surface by surface.”
Branding & visual identities
Branding and visual identity are essential components of any successful business strategy. They shape how a brand is perceived and help differentiate it from competitors. A strong visual identity, including logos, colors, typography, and design elements, creates consistency across all platforms, enhancing brand recognition.
Logo Design
A focused process of distilling complex ideas into a single, memorable mark. This panel centers on the craft of creating symbols and wordmarks that are clear, adaptable, and instantly recognizable. Each logo reflects strategic thinking, visual reduction, and the balance of meaning and form to establish a brand’s signature presence.
web design
This panel focuses on crafting digital interfaces that are visually compelling, intuitive, and responsive. It highlights the structure of online experiences—layout, navigation, typography, imagery, and interaction—designed to guide users smoothly through a brand’s story. The work emphasizes clarity, accessibility, and aesthetics that adapt seamlessly across devices.
strategy
This panel showcases the thinking behind the visuals: the research, positioning, and conceptual planning that shape how a brand communicates. It covers audience insights, brand goals, user journeys, and messaging frameworks that guide design decisions. The strategy work demonstrates how purposeful direction strengthens a brand’s presence and ensures every visual choice has intention and impact.
Branding & visual identities
Branding and visual identity are essential components of any successful business strategy. They shape how a brand is perceived and help differentiate it from competitors. A strong visual identity, including logos, colors, typography, and design elements, creates consistency across all platforms, enhancing brand recognition.
Logo Design
A focused process of distilling complex ideas into a single, memorable mark. This panel centers on the craft of creating symbols and wordmarks that are clear, adaptable, and instantly recognizable. Each logo reflects strategic thinking, visual reduction, and the balance of meaning and form to establish a brand’s signature presence.
web design
This panel focuses on crafting digital interfaces that are visually compelling, intuitive, and responsive. It highlights the structure of online experiences—layout, navigation, typography, imagery, and interaction—designed to guide users smoothly through a brand’s story. The work emphasizes clarity, accessibility, and aesthetics that adapt seamlessly across devices.
strategy
This panel showcases the thinking behind the visuals: the research, positioning, and conceptual planning that shape how a brand communicates. It covers audience insights, brand goals, user journeys, and messaging frameworks that guide design decisions. The strategy work demonstrates how purposeful direction strengthens a brand’s presence and ensures every visual choice has intention and impact.
Branding & visual identities
Branding and visual identity are essential components of any successful business strategy. They shape how a brand is perceived and help differentiate it from competitors. A strong visual identity, including logos, colors, typography, and design elements, creates consistency across all platforms, enhancing brand recognition.
Logo Design
A focused process of distilling complex ideas into a single, memorable mark. This panel centers on the craft of creating symbols and wordmarks that are clear, adaptable, and instantly recognizable. Each logo reflects strategic thinking, visual reduction, and the balance of meaning and form to establish a brand’s signature presence.
web design
This panel focuses on crafting digital interfaces that are visually compelling, intuitive, and responsive. It highlights the structure of online experiences—layout, navigation, typography, imagery, and interaction—designed to guide users smoothly through a brand’s story. The work emphasizes clarity, accessibility, and aesthetics that adapt seamlessly across devices.
strategy
This panel showcases the thinking behind the visuals: the research, positioning, and conceptual planning that shape how a brand communicates. It covers audience insights, brand goals, user journeys, and messaging frameworks that guide design decisions. The strategy work demonstrates how purposeful direction strengthens a brand’s presence and ensures every visual choice has intention and impact.